JointHealth™ express   October 13, 2009

Arthritis is Cured! (if you want it)
Intense preparations are underway for the October 20, 2009 launch of a 12-month “Arthritis is cured! (if you want it)” National Arthritis Awareness Program. This awareness program will “hit the street” to debunk myths and change Canadians’ perceptions of the effects arthritis has on our communities, our families, and our lives.

One of the ways we intend to connect with Canadians, as part of the national and regional launches of this program, is by staging a street presence in six key markets: Toronto, Montreal, Calgary, Halifax, Vancouver, and Ottawa. We will unveil large billboard-sized banners in high-profile, downtown locations to mark the launch of the program. Ambassador Teams will be present at the site of the banner locations, handing out brochures and greeting pedestrians on downtown street corners.

Arthritis Consumer Experts and The Arthritis Society encourage you and your colleagues to participate in the “Arthritis is cured! (if you want it)” Ambassador Teams. Your support is essential.

Please help us out by:
  1. Volunteering to be an Ambassador for this exciting and unique program for raising arthritis awareness in Canada.
  2. Communicating this opportunity to your family and friends.
The plan is to have teams of two to three Ambassadors, who will volunteer for a minimum of one morning shift (7:30 am – 9:30 am) or one afternoon shift (4:00 pm – 6:00 pm). Ambassadors are encouraged to volunteer for more than one shift and, if interested, for more than one day. As part of the Ambassador Team program, each Ambassador will receive a branded t-shirt and cap, an orientation via teleconference, and a script with talking points to help them answer questions.

Here is the Ambassador Teams schedule:

Toronto and Montreal
October 20 to 23
Shift #1: 7:30 am – 9:30 am
Shift #2: 4:00 pm – 6:00 pm
October 27 to 30
Shift #1: 7:30 am – 9:30 am
Shift #2: 4:00 pm – 6:00 pm

November 3 to 6
Shift #1: 7:30 am – 9:30 am
Shift #2: 4:00 pm – 6:00 pm
November 17 to 20
Shift #1: 7:30 am – 9:30 am
Shift #2: 4:00 pm – 6:00 pm

January 2010
Dates to be determined

If you, or any of your friends or colleagues, are interested in helping us spread the word about arthritis and in meaningfully supporting the nearly 4.5 million Canadians living with the disease, please email us at and we will get back to you with further information and to confirm your participation.

If you have any questions, please contact either Cheryl Koehn (Arthritis Consumer Experts) or Lynn Moore (The Arthritis Society) at

Cheryl Koehn, Arthritis Consumer Experts
Lynn Moore, The Arthritis Society