JointHealth™ express   June 6, 2011

Expanding the conversation on arthritis with a new media partner: Zoomer Magazine

The Arthritis is cured! (if you want it) National Arthritis Awareness Program (NAAP) has partnered with Zoomer Magazine to expand the communication of the NAAP's key themes, messages and arthritis tools to Canadians. The NAAP is particularly excited about this partnership as it will help target a key audience segment for one of the program's primary communication tools this year: the ArthritisID iPhone app.

Zoomer Magazine is Canada's lifestyle magazine for men and women 45 and up, who are at a critical stage in their lives where they would like to stay healthy and active as long as they can. The NAAP is confident that Zoomer's technology — and lifestyle-conscious reader is already choosing mobile health solutions. As media partner, Zoomer is contributing a full-page ad in their June Wellness edition, and digital ads on its website — — as well as advertorials about the ArthritisID iPhone app as a useful tool for managing arthritis to maintain an active lifestyle.

"Our readers embrace life with confidence and experience. They welcome change, and lead healthy and active lifestyles. The NAAP, and the ArthrtisID iPhone app, is the type of innovative and groundbreaking story that our readers would likely value and act upon," said Marisa Latini, Director of Consumer Marketing for Zoomer Magazine. "In honour of our partnership, we are happy to extend a special 1/2 price subscription offer to all JointHealth™ readers. To take advantage of this special offer visit:"

Zoomer Magazine has received industry recognition as the most efficient vehicle to reach influential Canadians — 82% per cent of Zoomer's 481,000 total readers are 45-plus — the highest composition of all measured English magazines in Canada. Zoomer Magazine will also be able to participate in an ambitious social media, public and healthcare professional public relations program that the NAAP co-leaders, Arthritis Consumer Experts (ACE) and The Arthritis Research Centre of Canada (ARC), have begun implementing. The NAAP is confident that the partnership with Zoomer will valuably assist in achieving its goal to increase the reach and exposure of a ground-breaking arthritis app for Canadians.

Zoomer Magazine